TY  - BOOK
AU  - Paul Roetzer
TI  - The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
SN  - 9781118883570
U1  - 658.802 
PY  - 2014///
CY  - USA
PB  - Wiley
KW  - (UGB266)  Marketing Management and Metrics
UR  - <WEB_URL_ROOT_PATH>/MNG06/The Marketing Performance Blueprint Strategies and Technologies to Build and Measure Business Success by Paul Roetzer.pdf
ER  -