Philip Kotler, Gary Armstrong, Lloyd C. Harris and Hongwei He <br/><br/>
Principles of Marketing 

 - 8th 
 - Slovakia  Pearson  2020 
<br/><br/><label>ISBN: </label>9781292269603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB267)  Integrated Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.8