P. R. Smith & Ze Zook <br/><br/>
Marketing Communications: Offline and Online Integration, Engagement and Analytics 

 - 6th 
 - Great Britain  Kogan Page 
<br/><br/><label>ISBN: </label>9780749473419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB267)  Integrated Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.802