TY  - BOOK
AU  - P. R. Smith & Ze Zook
TI  - Marketing Communications: Offline and Online Integration, Engagement and Analytics
SN  - 9780749473419
U1  - 658.802 
CY  - Great Britain
PB  - Kogan Page
KW  - (UGB267)  Integrated Marketing Communications
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing Communications Offline and Online Integration, Engagement and Analytics by Smith Paul, Zook Ze..pdf
ER  -