Philip Kotler, Gary Armstrong, Lloyd C. Harris Nigel Piercy <br/><br/>
Principles of Marketing 

 - 6th 
 - Italy  Pearson  2013 
<br/><br/><label>ISBN: </label>9780273743156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(ASB-1600) Marketing<br/>(UGB267)  Integrated Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.8