TY  - BOOK
AU  - Philip Kotler, Gary Armstrong, Lloyd C. Harris Nigel Piercy
TI  - Principles of Marketing
SN  - 9780273743156
U1  - 658.8 
PY  - 2013///
CY  - Italy
PB  - Pearson
KW  - (ASB-1600) Marketing
KW  - (UGB267)  Integrated Marketing Communications
UR  - <WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing 6th by Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.pdf
ER  -