TY  - BOOK
AU  - Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler
TI  - Services Marketing Integrating Customer Focus Across the Firm
SN  - 9780078112102
U1  - 658.8 
PY  - 2018///
CY  - USA
PB  - McGraw-Hill Education
KW  - (MASB3133) Services Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Services Marketing Integrating Customer Focus Across the Firm 7th by Valarie A. Zeithaml Dwayne D. Gremler Mary Jo Bitner.pdf
ER  -