K. Douglas Hoffman, John E. G. Bateson <br/><br/>
Services Marketing Concepts, Strategies, & Cases 

 - 4th 
 - USA  Cengage Learning  2011 
<br/><br/><label>ISBN: </label>9781439039397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB3133) Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8