TY  - BOOK
AU  - De Pelsmacker, Patric
AU  - Geuens, Maggie
AU  - Van Den Bergh, Joeri
TI  - Marketing communications: a European perspective
SN  - 9780273685005
U1  - 658.802 
PY  - 2004///
CY  - Gosport, UK
PB  - Financial Times Prentice Hall
ER  -