Kenneth C. Laudon Carol Traver

E-commerce 2021-2022: business. technology. society. - Global ed. - United Kingdom Pearson 2022

The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2021: Business, Technology, and Society  is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

9781292409313


(BIN3025-N) Emerging Technologies for the Enterprise
Global Digital Business (BIN2042-N)


Business
Nonfiction
Technology
Economics
Entrepreneurship

658.84