Philip Kotler Gary M. Armstrong Marc Oliver Opresnik <br/><br/>
Marketing: An Introduction 

 - 14th 
 - United Kingdom  Pearson Education Limited  2020 
<br/><br/> How do we get you moving?    By placing you-the customer-in the driver's seat.   Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. 
<br/><br/><label>ISBN: </label>9781292294865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MGT-103) Understanding Markets and Marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing<br/>Textbooks<br/>Management<br/>Business
<br/><br/><label>Dewey Class. No.: </label>658.8