TY  - BOOK
AU  - Philip Kotler
AU  - Gary M. Armstrong
AU  - Marc Oliver Opresnik
TI  - Marketing: An Introduction
SN  - 9781292294865
U1  - 658.8 
PY  - 2020///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - (MGT-103) Understanding Markets and Marketing
KW  - Marketing
KW  - Textbooks
KW  - Management
KW  - Business
N2  - How do we get you moving?    By placing you-the customer-in the driver's seat.   Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
ER  -