Philip Kotler Gary M. Armstrong <br/><br/>
Principles of Marketing 

 - 18th 
 - United Kingdom  Pearson Education Limited  2021 
<br/><br/> 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics<br/>(MGT-103) Understanding Markets and Marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Business<br/>Marketing<br/>Management<br/>Textbooks<br/>Entrepreneurship<br/>Economics
<br/><br/><label>Dewey Class. No.: </label>658.8