TY  - BOOK
AU  - Philip Kotler
AU  - Gary M. Armstrong
TI  - Principles of Marketing
SN  - 9781292341132
U1  - 658.8 
PY  - 2021///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - (UGB266)  Marketing Management and Metrics
KW  - (MGT-103) Understanding Markets and Marketing
KW  - Business
KW  - Marketing
KW  - Management
KW  - Textbooks
KW  - Entrepreneurship
KW  - Economics
N2  - 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
ER  -