Philip Kotler Gary M. Armstrong Lloyd C Harris Hongwei He <br/><br/>
Principles of Marketing 

 - 8th European 
 - Hoboken, NJ  Pearson Education Limited  2020 
<br/><br/> Revised edition of the authors' Principles of marketing. 
<br/><br/><label>ISBN: </label>9781292269566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MGT-103) Understanding Markets and Marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing<br/>Textbooks<br/>Business
<br/><br/><label>Dewey Class. No.: </label>658.8