TY  - BOOK
AU  - Cheryl Rickman
TI  - The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
SN  - 9780857082855
U1  - 658.11 
PY  - 2012///
CY  - United Kingdom
PB  - Capstone
KW  - (BIN3025-N) Emerging Technologies for the Enterprise
KW  - Nonfiction
KW  - Business
KW  - Start-ups
N2  - How do I know if my idea will work?How do I decide on the business model?How do I find my audience?  Your digital business start-up journey begins here.  From the bestselling author of "The Small Business Start-up Workbook," Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.  Learn how to:  - Assess whether your business idea will work online/digitally; - Choose the right business model for your proposition and avoid wasting time; - Assess demand, viability and uncover untapped needs and gaps in the market; - Build a usable, engaging website and mobile app; - Create a buzz using social networking; - Drive high quality traffic to your site and convert visitors into paying customers; - Use search engine optimization (SEO) and marketing (SEM) tools effectively; - Raise finance and protect your business; - Build and maintain a strong brand; - Recruit and retain a strong team; - Sell the business or find a suitable successor
ER  -