TY  - BOOK
AU  - David Jobber
AU  - Geoffrey Lancaster
AU  - Kenneth Le Meunier-FitzHugh
TI  - Selling and Sales Management
SN  - 9781292205021
U1  - 658.8/1 
PY  - 2019///
CY  - United Kingdom
PB  - Pearson
KW  - (HRM3045-N) Strategic Management and Responsible Leadership
KW  - Selling
KW  - Sales management
N2  - Over the last twenty years, "Selling and Sales Management "has proved itself to be the definitive text in this exciting and fast-moving area.  This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment
ER  -