TY  - BOOK
AU  - Parag Kulkarni
AU  - Sunita Jahirabadkar
AU  - Pradip Chande
TI  - E-Business
SN  - 9780198069843
U1  - 658.872 
PY  - 2019///
CY  - India
PB  - Oxford University Press
KW  - Global Digital Business (BIN2042-N)
KW  - Business
KW  - Textbooks
KW  - E-business
N2  - E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies.  The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies.  Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners
ER  -