TY  - BOOK
AU  - Damian Ryan
TI  - Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
SN  - 9780749478438
U1  - 658.8/72 
PY  - 2017///
CY  - UK
PB  - Kogan Page
KW  - Global Digital Business (BIN2042-N)
KW  - Internet marketing
KW  - Social media
KW  - Strategic Planning
ER  -