TY - BOOK AU - Lynda Gratton AU - Veronica Hope-Hailey TI - Strategic Human Resource Management: Corporate Rhetoric and Human Reality SN - 9780198782032 U1 - 658.3 PY - 1999/// CY - USA PB - Oxford University Press KW - HRM: Contemporary Issues (HRM2074-N) KW - Strategic Management KW - Personal management N2 - Life is tough in organizations, both for managers and the managed. Based on close collaboration with a number of high profile organizations such as BT, Citibank, Hewlett Packard, and Kraft Jacobs, this book sheds light on the organizational responses to large scale changes and details the changing demands made of employees in the process. It goes beyond fashionable management rhetoric to uncover the reality of human resource management ER -