TY  - BOOK
AU  - Dave Chaffey
AU  - David Edmundson-Bird
AU  - Tanya Hemphill
TI  - Digital Business and E-Commerce Management: Strategy, Implementation and Practice
SN  - 9781292193335
U1  - 658.8/72 
PY  - 2019///
CY  - United Kingdom
PB  - Pearson
KW  - Global Digital Business (BIN2042-N)
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
KW  - Business
KW  - Marketing
KW  - Management
N2  - This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.  Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation
ER  -