TY  - BOOK
AU  - Richard Whittington
AU  - Patrick Regnér
AU  - Duncan Angwin
AU  - Gerry Johnson
AU  - Kevan Scholes
TI  - Fundamentals of Strategy
SN  - 9781292351377
U1  - 658.4/01 
PY  - 2021///
CY  - Hoboken, NJ
PB  - Pearson
KW  - (HRM3045-N) Strategic Management and Responsible Leadership
KW  - Strategy
KW  - Textbooks
N2  - Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis
ER  -