TY  - BOOK
AU  - Benjamin Hunt
TI  - The Timid Corporation: Why Business Is Terrified of Taking Risk
SN  - 9780470843680
U1  - 658.155 
PY  - 2003///
CY  - UK
PB  - Wiley
KW  - Global Citizenship (BIN1064-N)
KW  - Corporations
KW  - Business
KW  - Nonfiction
N2  - This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future
ER  -