TY  - BOOK
AU  - David Kenneth
AU  - Vern Terpstra
TI  - The Cultural Environment Of International Business
SN  - 9780538800037
U1  - 306.36 
PY  - 1991///
CY  - USA
PB  - South-Western
KW  - (CSE3005-N) Concepts and Principles of International Management
KW  - International  business enterprises
KW  - Business
KW  - Textbooks
KW  - Cultural
N2  - This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics
ER  -