TY  - BOOK
AU  - Richard Lynch
TI  - Strategic Management
SN  - 9781292064680
U1  - 658.4'01 
PY  - 2015///
CY  - UK
PB  - Pearson
N2  - Strategic Management is one of the world's leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively
UR  - <WEB_URL_ROOT_PATH>/MNG06/Strategic Management by Richard Lynch.pdf
ER  -