Kotler, Philip <br/><br/>
Principles of marketing 

 - 8th 
 - USA  Prentice Hall  1999 
 - xxxiii, 502, [118] p. : col. ill. ; ; 28 cm. 
<br/><br/><label>ISBN: </label>9780130961907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(ASB-1600) Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8