Philip Kotler, Gary Armstrong <br/><br/>
Principles of Marketing 

 - 14th 
 - United States of America  Prentice Hall  2011 
<br/><br/><label>ISBN: </label>9780132167123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB2103)  Principles of Marketing<br/>(UGB161) Introduction to Marketing<br/>(ASB-1600) Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8