TY  - BOOK
AU  - Philip Kotler, Gary Armstrong
TI  - Principles of Marketing
SN  - 9780132167123
U1  - 658.8 
PY  - 2011///
CY  - United States of America
PB  - Prentice Hall
KW  - (MASB2103)  Principles of Marketing
KW  - (UGB161) Introduction to Marketing
KW  - (ASB-1600) Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing 14th by Philip Kotler, Gary Armstrong.pdf
ER  -