TY  - BOOK
AU  - Michael Beverland
TI  - Brand Management Co-creating Meaningful Brands
SN  - 9781473951983
PY  - 2018///
CY  - UK
PB  - Sage
UR  - <WEB_URL_ROOT_PATH>/MNG06/Brand Management Co-Creating Meaningful Brands by Michael Beverland.pdf
ER  -