TY  - BOOK
AU  - Malcolm Gladwell
TI  - The Tipping Point: How Little Things Can Make a Big Difference
SN  - 9780316679077
U1  - 302.2 
PY  - 2002///
CY  - USA
PB  - Back Bay Books
KW  - Nonfiction
KW  - Psychology
KW  - Self Help
KW  - Sociology
KW  - Science
KW  - Business
KW  - Economics
N2  - The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
ER  -