TY  - BOOK
AU  - John Kay
TI  - Obliquity: Why Our Goals Are Best Achieved Indirectly
SN  - 9781846682896
U1  - 153.8 
PY  - 2011///
CY  - Great Britain
PB  - Profile Books
KW  - Agile Management  (HRM2072-N)
KW  - (HRM3046-N) Current Issues in Business Ethics & CSR
KW  - Economics
KW  - Nonfiction
KW  - Self Help
KW  - Psychology
KW  - Business
N2  - In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness to preventing forest fires, is the indirect way. We can learn how to achieve our objectives only through a gradual process of risk taking and discovery-what Kay calls obliquity. The author traces this seemingly counterintuitive path to success as it manifests itself in nearly every aspect of life, including business, politics, sports, and more
ER  -