000 00553nam a2200145 a 4500
001 49269
005 20260219114657.0
020 _a9780077078546
040 _aAIS
_dAIS
100 _aDavies, Adrian
245 _aThe strategic role of marketing : understanding why marketing should be central to your business strategy
082 _a658.8`02
260 _aLondon ; New York
_bMcGraw-Hill Book Co.
_c1995
852 _d2009-11-09
_o658.8`02
999 _c49269
_d49269