| 000 | 00600nam a2200169 a 4500 | ||
|---|---|---|---|
| 001 | 49309 | ||
| 005 | 20260219114657.0 | ||
| 020 | _a9780131006706 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aKeller, Kevin Lane, 1956- | ||
| 245 | _aStrategic brand management : building, measuring, and managing brand equity | ||
| 082 | _a658.827 | ||
| 250 | _a2nd | ||
| 260 |
_aUpper Saddle River, NJ _bPrentice Hall _c2003 |
||
| 650 | _aBrand Name Products -- Management | ||
| 852 |
_d2009-11-10 _o658.827 |
||
| 999 |
_c49309 _d49309 |
||