| 000 | 01070nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 50109 | ||
| 005 | 20260219114702.0 | ||
| 020 | _a9780071284400 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aBelch, George E. (George Edward), 1951- | ||
| 245 | _aAdvertising and promotion : an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a8th | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _c2009 |
||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 852 |
_d2009-11-09 _o659.1 |
||
| 852 |
_d2009-11-09 _o659.1 |
||
| 852 |
_d2009-11-09 _o659.1 |
||
| 852 |
_d2009-11-09 _o659.1 |
||
| 999 |
_c50109 _d50109 |
||