| 000 | 02041nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 51118 | ||
| 005 | 20260219114710.0 | ||
| 020 | _a9780071314404 | ||
| 040 |
_aAIS _dAIS |
||
| 100 | _aBelch, George E. | ||
| 100 | _aBelch, Michael A. | ||
| 245 | _aAdvertising and promotion : an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a9th | ||
| 260 |
_aSingapore _c2012 |
||
| 650 | _a(UGB-267) Integrated marketing communications | ||
| 650 | _a(UGB-362) Global Entrepreneurship and Innovation | ||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 852 |
_d2012-09-28 _o659.1 |
||
| 999 |
_c51118 _d51118 |
||