| 000 | 02096nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 52197 | ||
| 005 | 20260219114720.0 | ||
| 020 | _a9781259921698 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aBelch, G. | ||
| 100 | _aBelch, M | ||
| 245 | _aAdvertising and promotion: an integrated marketing communications perspective | ||
| 082 | _a659.1 | ||
| 250 | _a11th | ||
| 260 |
_aUSA _bMcGraw Hill _c2018 |
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| 650 | _a(UGB-267) Integrated marketing communications | ||
| 650 | _a(UGB-362) Global Entrepreneurship and Innovation | ||
| 650 | _a(UGB267) Integrated Marketing Communications | ||
| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 852 |
_d2018-10-23 _o659.1 |
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| 999 |
_c52197 _d52197 |
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