| 000 | 00714nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 52548 | ||
| 005 | 20260219114723.0 | ||
| 020 | _a9780273786993 | ||
| 040 | _aAIS | ||
| 100 | _aArmstrong, Gary | ||
| 100 | _aKotler, Philip | ||
| 245 | _aPrinciples of Marketing | ||
| 082 | _a658.8 | ||
| 250 | _a15th | ||
| 260 |
_aUSA _bPearson _c2014 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Kotler. (2014) Principles of Marketing. 15th ed..pdf | ||
| 650 | _a(MASB-2103) Principles of Marketing | ||
| 650 | _a(UGB-161) Introduction to Marketing | ||
| 650 | _a(ASB-2103) Principles of Marketing | ||
| 650 | _a(ASB-1600) Marketing | ||
| 650 | _a(PGBM146) Value Creation in Organisations - Managing Operations and Marketing | ||
| 999 |
_c52548 _d52548 |
||