| 000 | 00493nam a2200145 a 4500 | ||
|---|---|---|---|
| 001 | 52666 | ||
| 005 | 20260219114724.0 | ||
| 020 | _a9780199587407 | ||
| 040 | _aAIS | ||
| 100 | _aHolt, Douglas | ||
| 245 | _aCultural Strategy Using Innovative Ideologies to Build Breakthrough Brands | ||
| 260 |
_aGreat Britain _bOxford _c2010 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Douglas Holt Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands.pdf | ||
| 650 | _a(PGBM147) Managing Brands | ||
| 999 |
_c52666 _d52666 |
||