| 000 | 00484nam a2200145 a 4500 | ||
|---|---|---|---|
| 001 | 52679 | ||
| 005 | 20260219114724.0 | ||
| 020 | _a9781292017341 | ||
| 040 | _aAIS | ||
| 100 | _aHooley, Graham | ||
| 245 | _aMARKETING STRATEGY & COMPETITIVE POSITIONING | ||
| 260 |
_aEngland _bPearson _c2017 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Graham Hooley Marketing strategy and competitive positioning.pdf | ||
| 650 | _a(PGBM146) Value Creation in Organisations - Managing Operations and Marketing | ||
| 999 |
_c52679 _d52679 |
||