| 000 | 00459nam a2200169 a 4500 | ||
|---|---|---|---|
| 001 | 52776 | ||
| 005 | 20260219114724.0 | ||
| 020 | _a9780132102926 | ||
| 040 | _aAIS | ||
| 100 | _aPhilip Kotler, Kevin Lane Keller | ||
| 245 | _aMarketing Management | ||
| 082 | _a658.8 | ||
| 250 | _a14th | ||
| 260 |
_aUSA _bPrentice Hall _c2012 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Marketing_Management__14th_Edition_.pdf | ||
| 650 | _a(UGB372) Marketing in a Digital World | ||
| 999 |
_c52776 _d52776 |
||