| 000 | 00586nam a2200181 a 4500 | ||
|---|---|---|---|
| 001 | 53356 | ||
| 005 | 20260219114729.0 | ||
| 020 | _a9781292106083 | ||
| 040 | _aAIS | ||
| 100 | _aKotler, Philip, author Keller, Kevin Lane | ||
| 245 | _aMarketing Management | ||
| 082 | _a658.8 | ||
| 250 | _a3rd | ||
| 260 |
_aItaly _bPearson _c2016 |
||
| 856 | _u<WEB_URL_ROOT_PATH>/MNG06/Marketing Management by Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, MTorben Hansen.pdf | ||
| 650 | _a(UGB266) Marketing Management and Metrics | ||
| 650 | _a(UGB372) Marketing in a Digital World | ||
| 999 |
_c53356 _d53356 |
||