| 000 | 01162nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 54508 | ||
| 005 | 20260219123736.0 | ||
| 020 | _a9780201406481 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aTreacy, Michael | ||
| 245 | _aThe discipline of market leaders : choose your customers, narrow your focus, dominate your market | ||
| 082 | _a658.8 | ||
| 260 |
_aReading, Mass. _bAddison-Wesley Pub. Co. _c1995 |
||
| 300 | _axvi, 208 p. ; ; 24 cm. | ||
| 500 | _aCh. 1. How to Fail in Business Without Even Trying --Ch. 2. The New Rules of Competition -- Ch. 3. The Winner's Choice -- Ch. 4. The Discipline of Operational Excellence -- Ch. 5. One Company's Experience - AT&T's Universal Card -- Ch. 6. The Discipline of Product Leaders -- Ch. 7. One Company's Experience - Intel Corporation -- Ch. 8. The Discipline of Customer Intimacy -- Ch. 9. One Company's Experience - Airborne Express -- Ch. 10. Setting Your Value Discipline Agenda -- Ch. 11. Creating the Cult of the Customer -- Ch. 12. Sustaining the Lead. | ||
| 500 | _aIncludes index. | ||
| 650 | _aCompetition | ||
| 650 | _aCustomer services | ||
| 650 | _aMarket Segmentation | ||
| 650 | _aQuality of products | ||
| 999 |
_c54508 _d54508 |
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