000 00530nam a2200181 a 4500
001 54514
005 20260219123736.0
020 _a9780750645140
040 _aAIS
_dAIS
100 _aMcDonald, Malcolm
245 _aMarketing plans : how to prepare them, how to use them
082 _a658.802
250 _a4th
260 _aOxford
_bButterworth-Heinemann
_c1999
300 _axviii, 578 p. ; ; 25 cm.
500 _aAccompanying material: Tutor resource pack, 2nd ed., 2 computer disks (3 1/2 in.)
440 _aMarketing series
999 _c54514
_d54514