000 00500nam a2200169 a 4500
001 54537
005 20260219123737.0
020 _a9780132690850
040 _aAIS
_dAIS
100 _aBurnett, John, 1944-
245 _aIntroduction to marketing communication : an integrated approach
082 _a658.8
260 _bPrentice Hall
_cc1998
300 _a1 v. (various pagings) : ill. (some col.) ; ; 27 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and index.
999 _c54537
_d54537