000 00429nam a2200145 a 4500
001 54545
005 20260219123737.0
020 _a9780471120049
040 _aAIS
_dAIS
100 _aHallberg, Garth
245 _aAll consumers are not created equal : the differential marketing strategy for brand loyalty and profits
082 _a658.8`4
260 _aNew York
_bJohn Wiley & Sons
_c1995
300 _axiv, 320 p. : ill. ; ; 25 cm.
999 _c54545
_d54545