000 00414nam a2200157 a 4500
001 54570
005 20260219123741.0
020 _a9780324665314
040 _aAIS
_dAIS
100 _aShimp, Terence A.
245 _aIntegrated Marketing Communication in Advertising and Promotion
082 _a658.802
250 _a8th
260 _aMason, Ohio
_bSouth-western GENGAGE Learning
_c2003
500 _aAge Group: Adult
999 _c54570
_d54570