000			01110nam a2200193 a 4500
001			54573
005			20260219123741.0
020			_a9780273716860
040			_aAIS _dAIS
100			_aSaunders, Mark
245			_aResearch methods for business students
082			_a650.07
250			_a5th
260			_aNew York _bPrentice Hall _c2009
300			_ap. cm.
500			_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
500			_aIncludes bibliographical references and index.
650			_a(MASB-2410) Business Research Methods
999			_c54573 _d54573