000 00577nam a2200193 a 4500
001 54667
005 20260219123743.0
020 _a9780750644822
040 _aAIS
_dAIS
100 _aDrummond, Graeme
245 _aStrategic marketing : planning and control
082 _a658.8`4
260 _aOxford ; Boston
_c1999
300 _axiii, 176 p. : ill. ; ; 25 cm.
500 _aAge Group: Adult
500 _a Includes bibliographical references and index.
500 _a"Student"--Cover.
500 _a"Published in association with The Chartered Institute of Marketing."
999 _c54667
_d54667