000			00539nam a2200169 a 4500
001			54784
005			20260219123745.0
020			_a9780077078546
040			_aAIS _dAIS
100			_aDavies, Adrian
245			_aThe strategic role of marketing : understanding why marketing should be central to your business strategy
082			_a658.8`02
260			_aLondon ; New York _bMcGraw-Hill Book Co. _c1995
300			_aix, 205 p. : ill. ; ; 24 cm.
500			_aAge Group: Adult
500			_a Includes bibliographical references and index.
999			_c54784 _d54784