| 000 | 00590nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | 54824 | ||
| 005 | 20260219123745.0 | ||
| 020 | _a9780131006706 | ||
| 040 |
_aAIS _dAIS |
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| 100 | _aKeller, Kevin Lane, 1956- | ||
| 245 | _aStrategic brand management : building, measuring, and managing brand equity | ||
| 082 | _a658.827 | ||
| 250 | _a2nd | ||
| 260 |
_aUpper Saddle River, NJ _bPrentice Hall _c2003 |
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| 300 | _axxvii, 788 p. : ill. ; ; 24 cm. | ||
| 500 | _aAge Group: Adult | ||
| 500 | _a Includes bibliographical references and index. | ||
| 650 | _aBrand Name Products -- Management | ||
| 999 |
_c54824 _d54824 |
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